Customizing and Testing Zaymo's Reactivation Module

The Reactivation Module in Zaymo offers several customization options and testing capabilities to help you optimize your subscription reactivation campaigns. This guide covers key features and behaviors you should understand when working with the module.

Testing Your Reactivation Emails

When sending test emails from Zaymo, the behavior depends on your preview settings:

Demo Mode for Safe Testing:

• Demo mode allows you to test with live Klaviyo profiles without affecting actual customer subscriptions

• When demo mode is enabled and you send test emails in Zaymo, the demo mode carries over to those test emails

• Exporting to Klaviyo always allows real actions to occur, regardless of whether demo mode is on or off in Zaymo

• To test discount functionality specifically, you must use real mode with a test profile, as discounts won't be passed through in demo mode

For accurate testing of functionality, use "Klaviyo profile" preview mode with your test account and turn off "Demo profile" to see how the email will actually appear to customers.

Test from Zaymo, not Klaviyo: A critical mistake is sending test emails directly from Klaviyo instead of from Zaymo's interface when an event is needed to populate the Zaymo blocks. When testing from Klaviyo, dynamic blocks may not render correctly in preview emails, even though they will display properly in the actual campaign. To test accurately, use Klaviyo events (such as “Subscription cancelled on Recharge”) or Klaviyo profiles within Zaymo's preview interface.

Double Confirmation Feature

To reduce accidental clicks and customer support tickets, Zaymo includes a 'Double Confirmation' setting:

• Access this setting by clicking on the CTA button in the template editor

• When enabled, customers must confirm their action after clicking the reactivation button

• This helps prevent unintended reactivations

• Note that there is no undo functionality available once a reactivation is confirmed

Subscription Display Settings

You can control how many cancelled subscriptions appear in your reactivation emails:

• Use the 'Max Subscriptions Shown' setting in the right panel of the template editor

• Display up to 3 recently cancelled subscriptions

• Subscriptions are automatically sorted by most recently cancelled first

Integration Timing and Behavior

Understanding how Zaymo integrates with Recharge is important for setting customer expectations:

• Changes made through Zaymo emails immediately impact Recharge subscriptions

• Customers can log into their Recharge portal immediately after clicking to see updates

• All successful actions appear in Recharge activity logs with timestamps

• Reactivation timing follows Recharge's default rules and cannot be controlled through Zaymo

Payment and Product Considerations

Payment Method Validation: If a customer's credit card is invalid or expired, reactivation actions will fail following Recharge's standard reactivation behavior.

Discount Application: Discount codes are applied at the address level in Recharge's system, meaning the discount applies to the specific shipping address where the reactivation is being processed.

When testing discount functionality in Zaymo, note that demo mode will not pass discount codes through for verification—you must test in real mode with a test profile to confirm discount behavior.

Product and Pricing Updates:

• If product prices have been updated since cancellation, Recharge will reactivate the subscription with the current price

• For deleted products or SKUs, the system follows Recharge's standard handling of cancelled subscriptions

These features and behaviors help ensure your reactivation campaigns work smoothly while providing customers with a clear and reliable experience.