What is the purpose of the message view?

The message view lets you see how an individual message with Zaymo enabled is performing. It shows

• interaction summary

• Zaymo events attributed to the message

• In-template A/B test results

Message header

The message header pulls the message name from Klaviyo. It also shows the following data:

• A screen grab of the exported interactive template (not available for templates exported before May 15th, 2025)

• Status of message in Klaviyo (Sent, live, draft, etc.)

• Zaymo blocks included in the message

• Total number of recipients of this message

• The date the message was sent (for campaign messages) or set live (for flow messages)

• The date the message was last updated

• A link to view the message analytics in Klaviyo

A/B test results

The A/B test results section only appears of the message in question is using a template with a Zaymo in-email A/B test. The chart compares the Zaymo version vs the control version and shows the following data points:

• Distribution: The percentage breakdown of recipients that saw each version

• Recipients: The unique recipients who that saw each version

• Opens: The unique open rate of emails for each version

• Engagement: The engagement rate (clicks + in-email interactions) for each version

The table will also include other conversion metrics that you chose when exporting (see article on the Zaymo in-email A/B test).

Message overview

The message overview shows opens, engagement, and total Zaymo activity attributed to the message. Most of the data & attribution comes from Klaviyo.

Opens

The opens are calculated by taking total email opens divided by total recipients of this message.

Engagement

Engagement is made up of click-throughs and in-email interactions. Zaymo tells you the total engagement rate and also shows the breakdown of engagement: click-throughs vs in-email interactions

1. In-email interactions (%)

   1. Calculation: Unique recipients who engaged with Zaymo without clicking through divided by total engagement

2. Click-throughs (%)

   1. Calculation: Unique recipients who clicked through (whether or not they engaged in the email) divided by total engagement

Zaymo activity

The Zaymo activity card contains

1. The total currency value of attributed revenue-generating Zaymo actions

2. The total number of revenue-generating Zaymo actions

3. The revenue per recipient (currency value of revenue-generating actions attributed to this message divided by total recipients of this message)

Zaymo activity chart

The message-level activity chart has the same settings as account-level activity chart. However, it only shows Zaymo actions that are attributed to the message in question. The example below shows action taken in an upcoming order reminder email that contained a Zaymo subscription portal and a Zaymo product grid, so it contains metrics like

• add one-time

• update variant

• clicked checkout redirect

• Send now

Metrics such as add one-time, swap item, and delay all have a breakdown section. When you view this you are able to see the product, metric count, and value added.

Add metric

Select add metric to pull in another from Klaviyo. For example, a Zaymo billing reminder notification typically reduces churn. It would be relevant to pull in the Recharge subscription cancelled metric to measure the cancellations attributed to this message over the selected timeframe. The metric does pull in historical data.

The data will not overlay on the stacked bar chart. Instead, it will live in the card below and show an independent sparkline.

Sample data

If you have no live emails, Zaymo populates sample data for you to preview. Read more about sample data for analytics.

Here is an example: