Abandonment flows

Last updated: November 5, 2026

Goal: Increase recovery rate for abandonment flows

Block: product grid

Why use Zaymo for an abandonment flow?

Because of certain limitations, Zaymo is often not the right choice for an abandonment flow. You should not expect a significant lift in conversion rates. Make sure you read the known limitations below before deciding to use Zaymo for an abandonment flow.

Zaymo can make the abandonment email more engaging. Primary benefits are:

  1. Customers can change variants in the email

  2. You can pre-apply a discount code to the products in the email

  3. Zaymo product grids are better-designed than most Klaviyo product blocks

What you'll be building

Interactive

Fallback

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Implementation guide

Step 1: Create a non-interactive template in Klaviyo

Step 2: Insert the product grid in Zaymo

  • Open your abandonment flow in Zaymo, click the email you want to make interactive, and click Convert with Zaymo

  • In Zaymo's builder, delete the CTA that links back to the PDP or collection with the Zaymo. Delete the dynamic product list as well

  • Add the Zaymo product grid block

  • Edit the branding to help the product grid block match the email

Step 3: Select the correct product feed in Zaymo

  • In the Product Feed setting of the product grid, choose either the Checkout Started Event or the Viewed Product Event

The Checkout Started Event works with any Klaviyo trigger with the extra.line_items.product.variant.id field or the items.variant_id field.

  • Checkout Started event

  • Added to Cart event

  • Etc.

The Viewed Product Event works with any Klaviyo trigger with the "ProductID" field.

  • Viewed Product event

  • Etc.

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Step 4: Check it and send it to Klaviyo

  • Zaymo syncs your changes to Klaviyo on its own, about 10 seconds after you stop editing. You'll see a small "Syncing" note while changes are saving, and it goes away once they're in Klaviyo.

  • In a flow, click the three dots on the email's card and choose Preview to check it. To send yourself a test, click the card to open the email's details panel and click Send test.

Step 5: Set the email live

  • If you converted the email from your abandonment flow, it's already in the flow. Just set it live when you're ready.

Known limitations

User can only go to checkout with one item

With a Zaymo product block, the email recipient cannot build a cart in-email. As a result, when they click the Go to checkout CTA, they will be redirected to checkout with that specific item--not a full cart.

If you typically have customers checking out with multiple items, a Zaymo abandoned cart setup is probably not right for you.