Reactivate

Last updated: October 30, 2026

The reactivate block allows customers to select from their cancelled or paused subscriptions (not active ones) and restart them in a single click, so long as their card on file is still valid. The block automatically selects the the most recent cancelled or paused subscription by default, and customers can choose to add other ones to reactivate alongside it. In the case that the customer's card on file has expired, they are redirected to a checkout pre-populated with all of their other information.

Paused subscriptions

If you use Skio, Stay AI, Recurly or Loop, the block also lists a customer's paused subscriptions alongside their cancelled ones. Picking a paused subscription resumes it rather than starting a new one.

When every subscription shown is paused, the button reads Resume instead of Reactivate. If the customer has a mix of paused and cancelled subscriptions, it reads Reactivate.

Recharge doesn't have a paused status, so nothing changes for Recharge accounts.

Bundle Organization Requirements

Important: Bundle organizations require a specific account setting to be enabled for the Reactivation Module to display cancelled subscriptions correctly. Without this setting, previews will show "no cancelled subscription found" even when preview profiles have cancelled subscriptions.

If you're using a bundle organization and encountering this issue, contact Zaymo support to enable the required setting.

Discount

Apply a discount code to the block. Read more

Max subscriptions shown

Limits the number of recent cancelled subscriptions displayed in the block (maximum of 3). If this is set to 1, then only the customer's very most recent subscription will be displayed.

Currency

Choose the currency displayed. If the currency is incorrect, Zaymo will still show the correct value in your currency, but the currency symbol will be incorrect

Allow partial reactivation

Allow customers to re-subscribe only to part of a past subscription (e.g., if they were subscribed to products A and B, allow them to only re-subscribe to product B).

Keep paused subscriptions on their previous schedules

Off by default. When it's off, resuming a paused subscription moves its next order to tomorrow, the same as reactivating a cancelled one. When it's on, a resumed subscription picks up its previous cycle, and the next order falls on the date it was originally scheduled for. Cancelled subscriptions always process the next day either way.

Scroll products

Turn this on to keep the email short when a customer has a lot of cancelled products. Instead of stretching the email, the products show inside a compact box (about 250 pixels tall) that the customer can scroll. It's off by default, so existing emails don't change.

Additional actions

Run other actions when a customer reactivates, such as adding a free gift to their first order with Loopwork - Add Product As Gift (or your subscription provider's Add Product As Gift action). Click Add actions to choose them. They run once, after the reactivation succeeds.

When will the reactivated order process?

When a customer uses the reactivate block, the order will process on the next day. This ensures additional actions like "add as a gift" will be sent with the customers first order. The one exception is a paused subscription when Keep paused subscriptions on their previous schedules is turned on. That subscription goes back to its original schedule instead.

Need ideas?

Interactive examples of the reactivate block