Connecting Klaviyo

If you send with Klaviyo, connecting it is the first step to building interactive emails in Zaymo.

Using Iterable or Attentive? See Iterable, Attentive, and Exporting from the classic builder.

The integration takes ~1 minute to set up.

What does the Klaviyo integration unlock?

1. Keeping your emails in sync between Zaymo and Klaviyo. Open any flow email or campaign in Zaymo with Convert with Zaymo, and every edit syncs back to Klaviyo on its own. See How Zaymo emails sync to Klaviyo.

   1. Note: Zaymo emails show an "AMP" tag in Klaviyo's interface. That's expected, and it means the interactive elements are in the email.

2. Zaymo can send in-email interaction events to Klaviyo for analytics. You can segment by Zaymo interaction events (such as Reactivate, Add to Cart, etc.) in Klaviyo, or use broader attribution by segmenting people who opened a specific email and then took a relevant action.

3. Zaymo can pull Klaviyo events to supplement Zaymo's analytics page

How do I set up the Klaviyo integration?

You will be prompted to connect to Klaviyo when you create your Zaymo account:

1. Click connect and follow the instructions on the Klaviyo window that pops up

2. Invite support@zaymo.com as a user (manager). This helps us give you better support & account management

3. Change email tracker position to Top of email content. This Klaviyo setting lives here. Because Zaymo intentionally clips emails on Gmail, pixels on the bottom of the email won't trigger, and Klaviyo will incorrectly report poor open rates

4. Set up a branded email sending domain in Klaviyo. Without this, “via shared.klaviyomail.com” will appear after your email address.

   • Go to your Klaviyo account settings

   • Click Domain

   • Add your email domain and complete the verification process

Important: Complete the branded domain setup before Zaymo submits your AMP approval application to Gmail. Applications submitted before domain activation may be rejected.

Why do I see a template in Klaviyo called "Zaymo AMP Approval Template"?

When you connect to Klaviyo, Zaymo will trigger a campaign send on your behalf to approve your default sender address for AMP emails with Gmail and Yahoo. There is nothing you need to do.

Important: Ensure you have completed the branded email sending domain setup in Klaviyo before this approval application is submitted. Gmail takes 5–10 days to manually review and approve new senders for interactive emails. During this waiting period, Gmail users will see the magic link version of your emails instead of the interactive version. Apple Mail users (~40% of recipients) will see the interactive version immediately, so we recommend sending interactive emails while waiting for Gmail approval.

To learn more about AMP approval, read this article: 📄 Applying for AMP approval from Gmail

Known limitations

Klaviyo dynamic product feeds only work in drag-and-drop templates in Klaviyo. Once a template is imported to Zaymo, it exists as an HTML template, and Klaviyo strips the dynamic product feed from the template (read Klaviyo's help doc here)

Instead, we recommend using static blocks in the fallback version of the email. Zaymo's dynamic blocks will more than make up for the lack of Klaviyo's dynamic product feed.