Klaviyo is a required integration to use Zaymo

The Klaviyo integration is a necessary prerequisite to building interactive emails, and you cannot use Zaymo without first connecting to Klaviyo

The integration takes ~1 minute to set up.

What does the Klaviyo integration unlock?

1. Importing/exporting templates between Zaymo/Klaviyo

2. Zaymo can send in-email interaction events to Klaviyo for analytics

3. Zaymo can pull Klaviyo events to supplement Zaymo's analytics page

How do I set up the Klaviyo integration?

You will be prompted to connect to Klaviyo when you create your Zaymo account:

1. Click connect and follow the instructions on the Klaviyo window that pops up

2. Invite support@zaymo.com as a user (manager). This helps us give you better support & account management

3. Change email tracker position to Top of email content. This Klaviyo setting lives here. Because Zaymo intentionally clips emails on Gmail, pixels on the bottom of the email won't trigger, and Klaviyo will incorrectly report poor open rates

Why do I see a template in Klaviyo called "Zaymo AMP Approval Template"?

When you connect to Klaviyo, Zaymo will trigger a campaign send on your behalf to approve your default sender address for AMP emails with Gmail and Yahoo. There is nothing you need to do.

To learn more about AMP approval, read this article: 📄 Applying for AMP approval from Gmail

Known limitations

Klaviyo dynamic product feeds only work in drag-and-drop templates in Klaviyo. Once a template is imported to Zaymo, it exists as an HTML template, and Klaviyo strips the dynamic product feed from the template (read Klaviyo's help doc here)

Instead, we recommend using static blocks in the fallback version of the email. Zaymo's dynamic blocks will more than make up for the lack of Klaviyo's dynamic product feed.