Bundle Builder

The Bundle Builder is an email block that lets your customers manage their Recharge bundle (also called a "box" or "build-your-own bundle") right inside the email. Depending on who opens it, a customer can:

• Change what's in their bundle: swap flavors, add items, or remove items.
• Buy the bundle if they don't have it yet, as a subscription or a one-time order.
• Upgrade to a bigger size, for example from a 6-pack to a 9-pack.
• Bring back a cancelled bundle, picking what goes in it before it restarts.

Each customer sees their own bundle. You don't choose products or set up a product feed. The items, sizes, prices and limits all come from your Recharge bundle settings.

Articles in this guide

Article	Read this if you want to…
Set up the Bundle Builder block	Add the block to an email and learn what each setting does
Choose which bundle the block shows	Understand who sees what, and why some customers see nothing
What customers see when they edit a bundle	Know how editing works, including limits and the full bundle page
Sell a bundle to new customers	Let customers who don't have the bundle buy it from the email
Offer a bundle upgrade	Move customers up to the next bundle size
Win back cancelled bundles	Let past subscribers restart their bundle
Prices, discounts and totals	Understand the prices customers see and how discount codes work
Troubleshooting and FAQ	Fix a problem or answer a customer's question

Who can use it

You need all three of these:

• Recharge connected as your subscription provider. Recharge is the only provider supported today.
• Bundles set up in Recharge, either fixed-price or "pick any" (dynamic) bundles.
• The Subscriptions product on your Zaymo plan.

You'll find the block in the email editor under Subscriptions, labelled Bundle Builder (Beta). If you don't see it, ask us to turn on bundles for your account.

Where it works

Email app	What the customer gets
Gmail	Fully interactive in the email
Apple Mail	Fully interactive in the email. Saving opens a short confirmation page.
Everything else (Outlook, Yahoo, and so on)	A picture of the customer's own bundle. Tapping it opens the full bundle page in their browser.

The two kinds of bundles

Recharge has two kinds of bundles, and the block treats them a little differently:

• Fixed-price bundles cost the same no matter what's inside, for example "any 6 meals for $60". Many come in several sizes.
• Pick-any bundles (Recharge calls these "dynamic") are priced by what's inside. Each item has its own price, and some offer "buy more, save more" discounts.

Measuring results

The block sends these events to your email platform. In Klaviyo, their names start with "Zaymo".

Event	When it's sent
Bundle Edit Saved	A customer saves changes to their bundle. It includes the bundle's contents before and after.
Bundle Upgraded	A save moved the bundle up to a bigger size. Its value is how much each order went up.
Bundle Created	A customer bought the bundle from the email using their saved card.
Bundle Checkout Loaded	A customer was sent to your store's checkout to buy the bundle. This is a click, not a purchase.
Reactivate	A cancelled bundle was brought back.

Tip: For A/B tests, use Recharge's own Bundle selection updated metric. Zaymo counts in-email saves toward it automatically, so both sides of the test can be compared fairly.